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Background

In: Innovation Acceptance

Author

Listed:
  • Patrick Planing

    (Daimler AG)

Abstract

In this chapter, the technological context of the present research, namely Advanced Driver-Assistance Systems, will be described in more detail. Since this thesis will not focus on the technological aspects of ADAS, only a brief introduction on available systems and functionalities will be given. Potential advantages of ADAS will be discussed in more detail, together with potential risks of employing this technology. Next, an overview of the current market situation for driver-assistance systems in Europe is provided which shows the current state of diffusion of this technology. Finally, the chapter will close with a brief insight into the German car industry, explaining the relative importance of ADAS technology for this industry sector.

Suggested Citation

  • Patrick Planing, 2014. "Background," Springer Books, in: Innovation Acceptance, edition 127, chapter 2, pages 11-25, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-05005-4_2
    DOI: 10.1007/978-3-658-05005-4_2
    as

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