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Einleitung Employer Branding & Recruiting

In: Innovationen im Personalmanagement

Author

Listed:
  • Antje Herrmann

    (Leiterin Recruiting Center)

Abstract

Zusammenfassung Employer Branding ist nichts anderes als die Arbeitgebermarke: Wie sehen potenzielle Mitarbeiter das Unternehmen als künftigen Arbeitgeber? Wie sehen die eigenen Mitarbeiter das Unternehmen als aktuellen Arbeitgeber? Employer Branding bezeichnet also, wie ein Unternehmen wahrgenommen wird: seine Benefits für (potenzielle) Mitarbeiter, seine generellen Arbeitsbedingungen, seine Vergütungsstruktur, seine Personalentwicklung und vieles andere. Auch das Recruiting spielt hier eine große Rolle: Wie ein Arbeitgeber mit seinen potenziellen Bewerbern umgeht, wirkt sich ebenfalls auf die Arbeitgebermarke aus.

Suggested Citation

  • Antje Herrmann, 2014. "Einleitung Employer Branding & Recruiting," Springer Books, in: Nele Graf (ed.), Innovationen im Personalmanagement, edition 127, pages 73-79, Springer.
    • Handle: RePEc:spr:sprchp:978-3-658-04887-7_9
    DOI: 10.1007/978-3-658-04887-7_9
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