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Matching Relationships Between Consumer Psychology and Digital Goods Rankings

In: Liss 2013

Author

Listed:
  • Manyi Chen

    (Beijing University of Posts and Telecommunications)

  • Qi Wang

    (Beijing University of Posts and Telecommunications)

  • Hongzhi Liu

    (Beijing University of Posts and Telecommunications)

Abstract

The production and development of digital goods profoundly changed the economic relationship and transformed trading methods. Among the large amount of information about digital goods, the information from Rankings are of prominent significance. With positive promotion affects, the good’s ranking impacts consumers as they make decisions about buying digital products. The object of this study will serve rankings and consumer psychologies, and the paper will offer references and suggestions for the customization of the mobile terminal. The research method combines both factor analysis and cluster analysis. Based on consumers’ values and lifestyles, the rankings are subdivided into three groups: reputation ranking, consumption behavior ranking and purchase intention ranking. We use a correspondence analysis method to conclude the matching relationship between different types of rankings and various consumption psychology groups.

Suggested Citation

  • Manyi Chen & Qi Wang & Hongzhi Liu, 2015. "Matching Relationships Between Consumer Psychology and Digital Goods Rankings," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 415-425, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_61
    DOI: 10.1007/978-3-642-40660-7_61
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