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The Development and Application of the Digital Fashion Virtual Showcase and Network Customized Business System

In: Liss 2013

Author

Listed:
  • Changkuan Gao

    (Shanghai University of Engineering Science)

  • Shouzhong Hu

    (Shanghai University of Engineering Science)

  • Hongyan Hu

    (Shanghai University of Engineering Science)

Abstract

With the development of digital and information technology, the position of E-commerce in the retail formats is increasingly important. This article studies the core technology of public E-commerce platform of the clothing industry chain, which included personalized virtual display system for 3D human body model generation system, clothing dynamic presentation and virtual online fitting system functional modules. Finally, this article discuss the application of the business system, which aimed at supporting the public platform of the garment industry chain Ecommerce marketing and promoting the practical application and commercialization of the digital clothing in China.

Suggested Citation

  • Changkuan Gao & Shouzhong Hu & Hongyan Hu, 2015. "The Development and Application of the Digital Fashion Virtual Showcase and Network Customized Business System," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 289-294, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_42
    DOI: 10.1007/978-3-642-40660-7_42
    as

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