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Study on Demand Chain Simulation Model in Fashion Goods Industry

In: Liss 2013

Author

Listed:
  • Junjun Gao

    (Shanghai University)

  • Jinjian Chen

    (Shanghai University)

Abstract

In recent years, the high inventory level problem happened in many our country’s fashion goods industry, and the basic reason that causes this problem is that the traditional operation mode of fashion goods industry is no longer suited to the current market environment. Therefore, the innovation of the operation mode in our country’s fashion goods industry is imperative. Based on this point, simulation method to compare the current fashion goods operation mode, supply chain operation mode and demand chain operation mode are considered in this paper. The supply chain operation mode recalculated the replenishment lead time, and made some right adjustments to the manufacturing plan, besides, the major part is that it introduced the assortment management method. As for the demand chain operation mode, instead of using the assortment management method used in the supply chain operation mode, it made further adjustment to the manufacture plan and replenishment lead time, and paid more attention to analyze and study the demand information. Finally, these three management mode according to the simulation output are compared, and the results indicate that demand chain management mode is the most suitable one for a feather shoes manufacturer to decrease inventory level and improve inventory turnover.

Suggested Citation

  • Junjun Gao & Jinjian Chen, 2015. "Study on Demand Chain Simulation Model in Fashion Goods Industry," Springer Books, in: Runtong Zhang & Zhenji Zhang & Kecheng Liu & Juliang Zhang (ed.), Liss 2013, pages 1213-1219, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-40660-7_182
    DOI: 10.1007/978-3-642-40660-7_182
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