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The IP Protection Star

In: Profiting from Innovation in China

Author

Listed:
  • Oliver Gassmann

    (Universität St. Gallen)

  • Angela Beckenbauer

    (Universität St. Gallen)

  • Sascha Friesike

    (Alexander von Humboldt Institut für Internet und Gesellschaft)

Abstract

Firms need a holistic piracy intelligence and IP protection to profit from innovation. They also need to develop strong brands and to manage technology-intensive processes in China. The different facets of legal and factual protection means need an overall perspective of directly or indirectly protecting IP. The IP protection star addresses five dimensions, namely legal-, technology-, business-, market-, and human-driven IP protection. Many firms solely focus on legal aspects and thus lose their IP by means of personal fluctuation. Some firms are excellent in technology protection but fail in the market because fake products with low quality damaged their brands. Some firms do focus on the business and the legal part, but are imitated by firms that received technical information from key suppliers. The IP protection star helps managers to avoid white spots and to establish a holistic view on their IP management.

Suggested Citation

  • Oliver Gassmann & Angela Beckenbauer & Sascha Friesike, 2012. "The IP Protection Star," Springer Books, in: Profiting from Innovation in China, edition 127, chapter 4, pages 43-87, Springer.
    • Handle: RePEc:spr:sprchp:978-3-642-30592-4_4
    DOI: 10.1007/978-3-642-30592-4_4
    as

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