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Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price

In: Conjoint Measurement

Author

Listed:
  • Vithala R. Rao

    (Cornell University)

  • Henrik Sattler

    (University of Hamburg)

Abstract

One of the most frequent purpose of conjoint analysis is the measurement of price effects (Wittink and Cattin 1989; Wittink, Vriens, and Burhenne 1994). Usually this is be done by describing a number of product alternatives on a small number of attributes, including price, and collecting some kind of preference data for these product alternatives. From the estimated part-worth function for price one can infer price effects (Srinivasan 1979).

Suggested Citation

  • Vithala R. Rao & Henrik Sattler, 2007. "Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price," Springer Books, in: Anders Gustafsson & Andreas Herrmann & Frank Huber (ed.), Conjoint Measurement, edition 0, chapter 2, pages 31-46, Springer.
    • Handle: RePEc:spr:sprchp:978-3-540-71404-0_2
    DOI: 10.1007/978-3-540-71404-0_2
    as

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