IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-18236-0_24.html
   My bibliography  Save this book chapter

Market Driven Media Brands: Supporting or Faking High Journalistic Quality?

In: Handbook of Media Branding

Author

Listed:
  • Gabriele Siegert

    (University of Zurich)

Abstract

According to New Institutional Economics, media brands are not only a means of differentiation and valuable resources, but also institutional arrangements that allow media companies to profit from the production of high quality journalism. From this perspective, media brands promise journalism of high quality, and media brand reputation provides an economic incentive to produce it. However, it remains unclear whether a gap between the promise of quality from media brands and the product would be recognized and whether the possible reactions of the audience would be threatening to media management. According to Neoinstitutionalism, a media brands’ promise of quality might be a way to cope with both market and societal expectations in order to achieve legitimacy. From this perspective, it is highly probable that media brands are only giving the appearance of high quality journalism.

Suggested Citation

  • Gabriele Siegert, 2015. "Market Driven Media Brands: Supporting or Faking High Journalistic Quality?," Springer Books, in: Gabriele Siegert & Kati Förster & Sylvia M. Chan-Olmsted & Mart Ots (ed.), Handbook of Media Branding, edition 127, pages 355-371, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-18236-0_24
    DOI: 10.1007/978-3-319-18236-0_24
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-18236-0_24. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.