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Exhibition Attendees’ Smart Technology Actual Usage: A Case of Near Field Communications

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Heejeong Han

    (Kyung Hee University)

  • Namho Chung

    (Kyung Hee University)

  • Chulmo Koo

    (Kyung Hee University)

  • Kyoung Jun Lee

    (Kyung Hee University)

Abstract

The exhibition industry has been a part of the ‘smart tourism’ context, using smart information technology. Near field communication (NFC) allows exhibition attendees to acquire information and experience various services, which enhance their experience. However, which factors out of visitors’ determinants using NFC are crucial and how these factors affect their actual usage with real data have not been sufficiently investigated. Therefore, current study empirically examined how visitor’s self-efficacy and organizer’s support for NFC affect actual use through post-confirmation, NFC quality, NFC satisfaction and planned behaviour based on Expectation-Confirmation Model. We collected sample data from 387 exhibition attendees using NFC in the Cosmetic and Beauty Expo, Korea 2013. This study found that self-efficacy and organizational support affected their confirmation, which had effect on NFC actual use via NFC quality, NFC satisfaction and planned behaviour. Based on these results, this study presented theoretical and practical implications.

Suggested Citation

  • Heejeong Han & Namho Chung & Chulmo Koo & Kyoung Jun Lee, 2015. "Exhibition Attendees’ Smart Technology Actual Usage: A Case of Near Field Communications," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 449-462, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_33
    DOI: 10.1007/978-3-319-14343-9_33
    as

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