IDEAS home Printed from https://ideas.repec.org/h/spr/sprchp/978-3-319-14343-9_25.html
   My bibliography  Save this book chapter

Reframing the Image of a Destination: A Pre-Post Study on Social Media Exposure

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Elena Marchiori

    (Università della Svizzera italiana (USI - University of Lugano))

  • Irem Önder

    (MODUL University)

Abstract

The majority of the studies on destination image have so far mainly focused on the cognitive and affective components, and there is still a lack of research on the conative component of destination image (i.e., the declaration of a behavioral intention). Moreover, less research has been done on verbally reported self-perception on the baseline image (prior belief about a destination), and the enhanced image (after an exposure to online contents). This study shows the effect of social media exposure on the perceived image about tourism destinations. In particular, declarations of the intention to visit the destination (image conative component) were found on the reported perceived image about a destination. In general intention to visit the destination was influenced by the stimuli and in the same direction, if it was positive the results show an interest in visiting the city and vice a versa.

Suggested Citation

  • Elena Marchiori & Irem Önder, 2015. "Reframing the Image of a Destination: A Pre-Post Study on Social Media Exposure," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 335-347, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_25
    DOI: 10.1007/978-3-319-14343-9_25
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Estela Marine-Roig & Salvador Anton Clavé, 2016. "A detailed method for destination image analysis using user-generated content," Information Technology & Tourism, Springer, vol. 15(4), pages 341-364, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:sprchp:978-3-319-14343-9_25. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.