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The Social Impact of Events in Social Media Conversation

In: Information and Communication Technologies in Tourism 2015

Author

Listed:
  • Alessandro Inversini

    (Bournemouth University)

  • Rogan Sage

    (Bournemouth University)

  • Nigel Williams

    (Bournemouth University)

  • Dimitrios Buhalis

    (Bournemouth University)

Abstract

Events often support social causes. In addition to altruistic reasons, this association may bring also commercial benefits. However, to date, it is not entirely clear the extent to which event stakeholders engage in socially related discussions, making it difficult to evaluate the degree to which events act as a platform for social awareness. Using archived online narratives from Twitter.com, this study seeks to examine the extent to which event stakeholders engage in discussions of social causes. Results show that there is a scarce interest in socially motivated discussion by events attendees on social media.

Suggested Citation

  • Alessandro Inversini & Rogan Sage & Nigel Williams & Dimitrios Buhalis, 2015. "The Social Impact of Events in Social Media Conversation," Springer Books, in: Iis Tussyadiah & Alessandro Inversini (ed.), Information and Communication Technologies in Tourism 2015, edition 127, pages 283-294, Springer.
    • Handle: RePEc:spr:sprchp:978-3-319-14343-9_21
    DOI: 10.1007/978-3-319-14343-9_21
    as

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