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Consumer Behavior in the Future

In: Consumer Behavior in Practice

Author

Listed:
  • Eugene Y. Chan

    (Toronto Metropolitan University)

Abstract

Understanding consumer behaviorconsumer behavior has never been more important for successful marketing strategies in the fast-paced, globally connected world of today. Technology advancements, shifting societal norms, and the unrelenting search for singular and meaningful experiences are driving the landscape's rapid evolution.

Suggested Citation

  • Eugene Y. Chan, 2024. "Consumer Behavior in the Future," Springer Books, in: Consumer Behavior in Practice, chapter 0, pages 251-263, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50947-6_13
    DOI: 10.1007/978-3-031-50947-6_13
    as

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