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Foundations of Culture

In: Globally-Minded Marketing

Author

Listed:
  • Carlos J. Torelli

    (University of Illinois Urbana-Champaign)

  • Maria A. Rodas

    (University of Illinois Urbana-Champaign)

Abstract

Culture, a complex construct, comprises shared elements that provide standards for perceiving, believing, and acting within a specific group of people. These shared elements, ranging from values and beliefs to behavioral scripts for social interactions, form a shared reality that exists across a certain region and evolves over time. Culture emerges as a solution to human challenges, shaped by environmental factors like climate and topography. Intricately nestled within our minds, culture presents as personal and shared knowledge. Personal knowledge encompasses individual beliefs, norms, and values influenced by the cultural environment. Shared knowledge, however, is our perception of the extent to which our surroundings endorse those same beliefs and values. Beyond our minds, culture manifests in visible objects and institutions, including monuments, music, laws, foods, and even brands, thereby shaping our societal fabric.

Suggested Citation

  • Carlos J. Torelli & Maria A. Rodas, 2024. "Foundations of Culture," Springer Books, in: Globally-Minded Marketing, chapter 0, pages 33-43, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-50812-7_4
    DOI: 10.1007/978-3-031-50812-7_4
    as

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