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Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store

In: Sensory Marketing in Retail

Author

Listed:
  • Arto Lindblom

    (Aalto University)

Abstract

This chapter demonstrates how the relation between sensory cues and various responses is moderated by certain personal and situational factors. These factors either accelerate or inhibit the effects that cues might have. The chapter introduces nine accelerating or inhibiting factors from shopping motives to involvement and time pressure. Understanding these factors is highly relevant from the retailers’ viewpoint and helps to realise why sensory cues affect as they do and why some customers might respond to cues very differently than other customers.

Suggested Citation

  • Arto Lindblom, 2023. "Factors That Accelerate or Inhibit the Effects of Cues in a Retail Store," Springer Books, in: Sensory Marketing in Retail, chapter 0, pages 157-177, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-47515-3_6
    DOI: 10.1007/978-3-031-47515-3_6
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