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Plasticity-Driven Decision Making

In: Neo Strategic Management

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  • M. S. S. El Namaki

    (VU School of Management)

Abstract

Plasticity is the change force within the human brain. It is the biological, chemical, and physical capacity of the brain to reorganize its structure and function. It induces shifts in functions and function instrument allocation. It is vital for the process of accommodating brain environmental change as well as brain trauma accommodation. It is also a key to brain function restructuring as well as the management of brain “behavior.” This role is spelled out in many contexts from learning to memory formation, yet the process of strategic thinking is seldom addressed within the overall framework of plasticity. Strategic thinking demands, after all, the creation of scenarios, choice between multiple scenarios as much as the isolation of a scenario compatible with proper modes of strategic behavior. All are inner brain processes. How does this vital element of brain performance take shape? And what impact would that have on top management competencies is the focus of the following chapter.

Suggested Citation

  • M. S. S. El Namaki, 2023. "Plasticity-Driven Decision Making," Springer Books, in: Neo Strategic Management, chapter 11, pages 119-127, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-37208-7_11
    DOI: 10.1007/978-3-031-37208-7_11
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