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Cognitive Predictions

In: Neo Strategic Management

Author

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  • M. S. S. El Namaki

    (VU School of Management)

Abstract

Cognitive predictions are brain-configured cognitive future event projections. They are derived from the cognitive functions of the brain. Those functions allow individuals to receive, select, store, transform, develop, and recover information induced by external stimuli. They also allow individuals to understand and to relate to the task and global environments surrounding them. They manage the perception, attention, and memory dimensions of the human brain. And they may allow premonitions. Two questions arise here: would the cognitive functions of the brain lead to a measure of predictive competency, and whether the emerging technologies of artificial intelligence and data science allow for “simulated” cognitive competencies that would include predictive competency? Answer to the first question is addressed in the early pages of the following analysis. It addresses the basic question of what is cognition and how does the brain perform a cognitive function. These functions depend on several sources including the sensory stimuli drawn from several systems. Also stimuli that may relate to the past or the present and, occasionally, the future. And the question becomes could a stimuli induce a predictive pulse? Put differently can the brain, in response to stimuli, predict events? Answer to the second question is addressed in the following part of the chapter. It explores the potential for artificial intelligence-derived cognitive functions that may lead to a quasi-human brain cognitive performance.

Suggested Citation

  • M. S. S. El Namaki, 2023. "Cognitive Predictions," Springer Books, in: Neo Strategic Management, chapter 10, pages 105-118, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-37208-7_10
    DOI: 10.1007/978-3-031-37208-7_10
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