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Buying Power Not Protest: The Myth Prevents Unrest

In: The Myth and Propaganda of Black Buying Power

Author

Listed:
  • Jared A. Ball

    (Morgan State University)

Abstract

The history of buying power is all but entirely neglected but reveals plenty regarding its deployment today. Buying power originated as a focal point of study precisely to assure societal peace based upon working people being able to afford the products they produced. From there, buying power would be adapted by government, business, and both White and Black commercial presses and used to promote a Black economic unreality designed to attract and direct advertising revenue.

Suggested Citation

  • Jared A. Ball, 2023. "Buying Power Not Protest: The Myth Prevents Unrest," Springer Books, in: The Myth and Propaganda of Black Buying Power, edition 2, chapter 0, pages 29-57, Springer.
    • Handle: RePEc:spr:sprchp:978-3-031-26549-5_3
    DOI: 10.1007/978-3-031-26549-5_3
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