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Window to the Destination: Tourists’ Local Experience via “Online Experiences” on Airbnb Amid the Pandemic

In: Information and Communication Technologies in Tourism 2022

Author

Listed:
  • Junjiao Zhang

    (Nankai University)

  • Hanqin Qiu

    (Nankai University)

Abstract

This study aims to explore the composition of virtual guided tour experience on Airbnb and to develop a formation process of virtual guided tour experience. A case study based on the qualitative analysis was conducted with a dataset of online reviews towards an Online Experience in Beijing, China. A three-stage process of virtual guided tour experience was concluded, including experience encounter, experience evaluation, and behavioral intention. Experience encounter describes the experience composition from four dimensions: interpretation quality, host credibility, tourist-host social contact, and peer interaction; Experience evaluation is involved with benefits mainly gained from the enhanced understanding of local culture and the satisfaction attributed by the sense of telepresence; Further, behavioral intention covers both online and offline willingness to recommend or repurchase the virtual tour, or visit the destination in person after the pandemic. Theoretical and practical implications in navigating tourism recovery were discussed.

Suggested Citation

  • Junjiao Zhang & Hanqin Qiu, 2022. "Window to the Destination: Tourists’ Local Experience via “Online Experiences” on Airbnb Amid the Pandemic," Springer Books, in: Jason L. Stienmetz & Berta Ferrer-Rosell & David Massimo (ed.), Information and Communication Technologies in Tourism 2022, pages 310-315, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-94751-4_28
    DOI: 10.1007/978-3-030-94751-4_28
    as

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