Navigation by Revealing Trade-offs for Content-Based Recommendations

Conversational recommender systems have been introduced to provide users the opportunity to give feedback on items in a turn-based dialog until a final recommendation is accepted. Tourism is a complex domain for recommender systems because of high cost of recommending a wrong item and often relatively few ratings to learn user preferences. In a scenario such as recommending a city to visit, conversational content-based recommendation may be advantageous, since users often struggle to specify their preferences without concrete examples. However, critiquing item features comes with challenges. Users might request item characteristics during recommendation that do not exist in reality, for example demanding very high item quality for a very low price. To tackle this problem, we present a novel conversational user interface which focuses on revealing the trade-offs of choosing one item over another. The recommendations are driven by a utility function that assesses the user’s preference toward item features while learning the importance of the features to the user. This enables the system to guide the recommendation through the search space faster and accurately over prolonged interaction. We evaluated the system in an online study with 600 participants and find that our proposed paradigm leads to improved perceived accuracy and fewer conversational cycles compared to unit critiquing.