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Bounded Rationality, Emotions, and How Sociology May Take Profit: Towards an Interdisciplinary Opening

In: Neglected Links in Economics and Society

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  • Dieter Bögenhold

    (University of Klagenfurt)

Abstract

Human action differs from processes in the physical world insofar as action in the social world is driven by motivation. Motivation is embedded in a framework of social goals and related preferences. Phenomenology describes very clearly that social action is led by a cognitive structure of sense and relevance, which guides people through their biographies. Such cognitive structures of sense and relevance serve as a kind of normative compass, indicating which aims are positive, neutral, or negative and how specific courses of social actions are related to those aims. Rationality has its origin in the Latin ratio, which is considered as another term for pure reason. Statements of reason can differ according to different social logics within a single society and across societies, in recent as well as in historical times.

Suggested Citation

  • Dieter Bögenhold, 2021. "Bounded Rationality, Emotions, and How Sociology May Take Profit: Towards an Interdisciplinary Opening," Springer Books, in: Neglected Links in Economics and Society, chapter 0, pages 139-158, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-79193-3_7
    DOI: 10.1007/978-3-030-79193-3_7
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