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Managing Social Innovation in Sport

In: Innovation, Sustainability and Management in Motorsports

Author

Listed:
  • Hans Erik Næss

    (Kristiania University College)

  • Anne Tjønndal

    (Nord University)

Abstract

In line with Formula E’s self-image as a change-maker in global motorsport it has also supported various social innovation programmes. Among these, we find a programme for enhancing gender equality in motorsports called Dare to be Different—Girls on Track, which this chapter discusses in comparison with the W Series—an all-female racing championship supported by Formula 1. Although both initiatives provide female racers with opportunities they may not have had otherwise, there is also a shared lack of consideration for the social and political circumstances which need to be addressed if the initiatives are going to make a difference.

Suggested Citation

  • Hans Erik Næss & Anne Tjønndal, 2021. "Managing Social Innovation in Sport," Springer Books, in: Innovation, Sustainability and Management in Motorsports, chapter 0, pages 81-101, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-74221-8_5
    DOI: 10.1007/978-3-030-74221-8_5
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