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Motivations for Investment in Sustainable Consumption and Production

In: Sustainable Consumption and Production, Volume I

Author

Listed:
  • Joakim Sandberg

    (University of Gothenburg)

  • Emma Sjöström

    (Misum, Stockholm School of Economics)

Abstract

In this chapter, we explore the motivations of sustainability-oriented investors for directing capital towards sustainable production and consumption practices. Whereas in public communication it is often framed in financial terms, i.e. that a focus on sustainability is a way to generate long-term shareholder value, some investors may also be motivated by “doing good” and by an urge to contribute to a sustainable future. These two rationales build on different logics, and may produce different strategies on part of the investors, and have different outcomes. The financial logic has a theoretical or mind-to-world direction of fit, and it requires investors to adopt a reactive and hypothetical stance towards sustainability issues. The moral logic, on the other hand, has a practical or world-to-mind direction of fit, and it requires investors to adopt a proactive and categorical stance to sustainability issues. In this chapter we reflect on what this might entail for sustainable production and consumption.

Suggested Citation

  • Joakim Sandberg & Emma Sjöström, 2021. "Motivations for Investment in Sustainable Consumption and Production," Springer Books, in: Ranjula Bali Swain & Susanne Sweet (ed.), Sustainable Consumption and Production, Volume I, chapter 0, pages 125-139, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-56371-4_7
    DOI: 10.1007/978-3-030-56371-4_7
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