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Corporate Responsibility Reporting and Storytelling

In: The Palgrave Handbook of Corporate Social Responsibility

Author

Listed:
  • Merryn Paynter

    (Federation University Australia)

  • Abdel K. Halabi

    (Federation University Australia)

Abstract

This chapter provides an account of corporate social responsibility (hereafter known as “CSR”), through storytelling. CSR reports are becoming more widespread and managers can use stories and narratives in communications about CSR to attempt to manage impressions. The theory related to storytelling is outlined, and this includes impressions management, rhetoric, and the different storytelling descriptions. The chapter applies a deconstructive storytelling approach to the Annual and CSR Report of JP Morgan Chase & Co (hereafter referred to as “JPM”). The narratives used by JPM are examined as an example of how storytelling research is used to study impressions management strategies. As there have been few studies of company reports that link storytelling to CSR practices, this paper makes a useful contribution to an expanding literature, particularly in emphasizing storytelling.

Suggested Citation

  • Merryn Paynter & Abdel K. Halabi, 2021. "Corporate Responsibility Reporting and Storytelling," Springer Books, in: David Crowther & Shahla Seifi (ed.), The Palgrave Handbook of Corporate Social Responsibility, pages 129-148, Springer.
    • Handle: RePEc:spr:sprchp:978-3-030-42465-7_63
    DOI: 10.1007/978-3-030-42465-7_63
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