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Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students

In: The Palgrave Handbook of Learning and Teaching International Business and Management

Author

Listed:
  • Jürgen Bleicher

    (Baden-Württemberg Cooperative State University)

  • Paul Forrester

    (Keele University)

  • Andrea Honal

    (Baden-Württemberg Cooperative State University)

  • Emil Velinov

    (Skoda Auto University
    RISEBA University of Applied Sciences
    Russian University of Economics-Plekhanov)

Abstract

The essential goal of the Blended Learning International Cooperation (BLIC) approach is to experience a realistic international business setting in the classroom. Students are prepared to identify factors driving the success of cross-border business. Based on theoretical knowledge and case studies, students cope with international business issues. The BLIC project focuses on intercultural and business experiences by integrating technological tools and pedagogical approaches in realistic project settings.

Suggested Citation

  • Jürgen Bleicher & Paul Forrester & Andrea Honal & Emil Velinov, 2019. "Virtual Business Projects in the Classroom: Enhancing Intercultural and Business Skills of Students," Springer Books, in: Maria Alejandra Gonzalez-Perez & Karen Lynden & Vas Taras (ed.), The Palgrave Handbook of Learning and Teaching International Business and Management, chapter 35, pages 747-768, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-20415-0_35
    DOI: 10.1007/978-3-030-20415-0_35
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