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The Application of Experiential Avatar-based Sales and Service Training in International Business Curriculums: A Practical Guide for Instructors

In: The Palgrave Handbook of Learning and Teaching International Business and Management

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  • John R. Lax

    (Saint Leo University)

Abstract

The use of avatar technology allows faculty to replicate human interaction in a number of International Business (IB) courses. In this chapter, we provide instructors the pedagogy for the application of avatars in global sales and service settings. This allows the instructor to better prepare students for internships and entry-level positions. Once mastered, the technology is transferable to other business disciplines.

Suggested Citation

  • John R. Lax, 2019. "The Application of Experiential Avatar-based Sales and Service Training in International Business Curriculums: A Practical Guide for Instructors," Springer Books, in: Maria Alejandra Gonzalez-Perez & Karen Lynden & Vas Taras (ed.), The Palgrave Handbook of Learning and Teaching International Business and Management, chapter 32, pages 667-694, Springer.
  • Handle: RePEc:spr:sprchp:978-3-030-20415-0_32
    DOI: 10.1007/978-3-030-20415-0_32
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