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Sampling

In: Better Business Decisions from Data

Author

Listed:
  • Peter Kenny

Abstract

An essential feature of a sample is that it is representative of the population from which it is drawn. Unfortunately, it is impossible to predict that this will be so, or even check that it is so when the sample has been obtained. A judgment has to be made as to the adequacy of the sampling procedure in relation to the individual circumstances. This has given rise to many different methods of sampling to cover a wide range of situations.

Suggested Citation

  • Peter Kenny, 2014. "Sampling," Springer Books, in: Better Business Decisions from Data, chapter 0, pages 25-32, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4842-0184-8_4
    DOI: 10.1007/978-1-4842-0184-8_4
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