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Major Gifts

In: Effective Frontline Fundraising

Author

Listed:
  • Jeffrey David Stauch

Abstract

Not to sound alarmist, but major gifts will make or break your fundraising shop. The long-term success and sustainability of your operation hinges on your ability to solicit and close major gifts. Whats more, any fundraising campaign that you launch with a dollar goal will depend on being able to line up some heavy-hitting donors. This sounds intuitive, and you can set up a fundraising shop with the best of intentions to develop a major gift program. But when you hit the ground running and have to meet annual targets (which have significant budgetary considerations), it can be easy to sell yourself short and neglect your biggest donors.

Suggested Citation

  • Jeffrey David Stauch, 2011. "Major Gifts," Springer Books, in: Effective Frontline Fundraising, chapter 0, pages 171-192, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3901-7_11
    DOI: 10.1007/978-1-4302-3901-7_11
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