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Use the Work Breakdown Structure to Identify All the Work

In: Lessons in Project Management

Author

Listed:
  • Tom Mochal
  • Jeff Mochal

Abstract

What is Marty looking for? She has been asked to build a model that will describe how the Marketing Department will conduct campaigns in the future. This model is basically a schedule template. The model will describe what things you do to start a campaign, determine the audience, work with vendors, analyze the market, gather metrics, etc. You can easily see that the results of Marty’s effort will be a schedule template describing all of the activities required to create, launch, and track a marketing campaign.

Suggested Citation

  • Tom Mochal & Jeff Mochal, 2011. "Use the Work Breakdown Structure to Identify All the Work," Springer Books, in: Lessons in Project Management, chapter 0, pages 187-190, Springer.
    • Handle: RePEc:spr:sprchp:978-1-4302-3835-5_45
    DOI: 10.1007/978-1-4302-3835-5_45
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