Adaptations in Management Studies and Methodological Approaches in Adaptations

In the preceding chapters, we have examined the business environment, relevant theories, concepts, and their implications in organisational adaptations. We have also examined the inherent adaptive behaviour paradigms and dynamic capabilities including their roles in adaptation processes. This present chapter is divided into three sections. In Sect. 1, we examine forms and types of adaptations in various fields of management. Under Sect. 2, the relevance and suitability of content, context, process (CCP) and processual analysis in organisational adaptations are discussed. This section offers a general overview of content, context and process (CCP) framework, processual analysis and case study method. Lastly in Sect. 3, we review series of market dynamics in the photographic industry from 1960 to 2016 and how firms in the industry have managed to adapt to the changes particularly the challenge of technology discontinuity. Two reputable photographic firms, namely, Kodak and Fujifilm, are examined in the light of the earlier conceptualised adaptive behaviour paradigms. We based our analysis on Pettigrew’s content, context, process (CCP) framework; processual analysis; and case study method to show the application of these methods in practice.