IDEAS home Printed from https://ideas.repec.org/h/spr/spbrcp/978-3-031-33452-8_4.html
   My bibliography  Save this book chapter

Methodology: Toward an Understanding of Social Media Addiction

In: Social Media Addiction in Generation Z Consumers

Author

Listed:
  • Teresa Berenice Treviño Benavides

    (Universidad de Monterrey)

  • Ana Teresa Alcorta Castro

    (Universidad de Monterrey)

  • Sofia Alejandra Garza Marichalar

    (Universidad de Monterrey)

  • Mariamiranda Peña Cisneros

    (Universidad de Monterrey)

  • Elena Catalina Baker Suárez

    (Universidad de Monterrey)

Abstract

This chapter explains in detail the methodology process to study explanations for the social media addiction phenomenon in Generation Z users as well as the underlying reasons for such behavior. For this purpose, a qualitative method was used to obtain deep insights about the topic. First, participants completed the BSMAS to ensure that all participants had a high risk of developing or suffering from SMA. Further, two focus groups were conducted, as well as 27 individuals participated in a diary technique to record the processes of the respondents while abstaining from social media for 5 days. Finally, 15 in-depth interviews were conducted with participants to follow up on their process and obtain further insights. Data analysis process as well as the validation process is explained in detail in this chapter.

Suggested Citation

  • Teresa Berenice Treviño Benavides & Ana Teresa Alcorta Castro & Sofia Alejandra Garza Marichalar & Mariamiranda Peña Cisneros & Elena Catalina Baker Suárez, 2023. "Methodology: Toward an Understanding of Social Media Addiction," SpringerBriefs in Business, in: Social Media Addiction in Generation Z Consumers, chapter 0, pages 17-21, Springer.
    • Handle: RePEc:spr:spbrcp:978-3-031-33452-8_4
    DOI: 10.1007/978-3-031-33452-8_4
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:spbrcp:978-3-031-33452-8_4. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.