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Foreign Players, Competitive Balance, and Fan Demand in the Korean Basketball League

In: The Sports Business in The Pacific Rim

Author

Listed:
  • Hailey Hayeon Joo

    (Sogang University)

  • Taeyeon Oh

    (Seoul National University)

Abstract

This chapter investigates the Korean Basketball League (KBL). We first review the history of the KBL, and compare its features with those of its predecessor amateur league as well as those of the US professional league National Basketball Association (NBA). In particular, we examine comprehensively the effect of employing foreign players on the business of the KBL. The introduction of foreign players improved not only the absolute athletic level but also the competitive balance of the league. In fact, we found that more stringent regulation of the participation rate of foreign players in individual games resulted in reduced competitive balance for the league. Moreover, fans reacted negatively and immediately to deteriorating competitive balance across the KBL. Fans’ potential preferences for player nationalities were not statistically confirmed.

Suggested Citation

  • Hailey Hayeon Joo & Taeyeon Oh, 2015. "Foreign Players, Competitive Balance, and Fan Demand in the Korean Basketball League," Sports Economics, Management, and Policy, in: Young Hoon Lee & Rodney Fort (ed.), The Sports Business in The Pacific Rim, edition 127, pages 43-57, Springer.
    • Handle: RePEc:spr:semchp:978-3-319-10037-1_3
    DOI: 10.1007/978-3-319-10037-1_3
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    Cited by:

    1. David J. Berri & Richard C. K. Burdekin & Christian Deutscher, 2022. "Nationality Effects on the Allocation of Playing Time in the Chinese Basketball Association: Xenophilia or Xenophobia?," Journal of Sports Economics, , vol. 23(2), pages 156-174, February.
    2. Jye-Shyan Wang & Wen-Jhan Jane & Yu-Hung Cheng & Pei-Hsin Fang, 2021. "Does fan discrimination exist? Mixed-method investigation of customer discrimination in Chinese professional baseball league," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 11(3), pages 477-496, September.

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