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The J. League and the World Cup

In: The Sports Business in The Pacific Rim

Author

Listed:
  • Takeo Hirata

    (Waseda University)

  • Stefan Szymanski

    (University of Michigan)

Abstract

This chapter examines the impact of the 2002 World Cup held in Japan and Korea on the domestic soccer league of Japan, the J. League. We first consider the impact of World Cups on league attendance in some European countries and then compare with the Japanese case. We find that demand increased substantially in the years just before and after the World Cup. These effects seem to be associated with new stadiums built for the event.

Suggested Citation

  • Takeo Hirata & Stefan Szymanski, 2015. "The J. League and the World Cup," Sports Economics, Management, and Policy, in: Young Hoon Lee & Rodney Fort (ed.), The Sports Business in The Pacific Rim, edition 127, pages 25-42, Springer.
    • Handle: RePEc:spr:semchp:978-3-319-10037-1_2
    DOI: 10.1007/978-3-319-10037-1_2
    as

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