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TV Broadcasting of Road Cycling Races

In: The Economics of Professional Road Cycling

Author

Listed:
  • Daam Reeth

    (Katholieke Universiteit Leuven, Campus Brussels and Campus Kortrijk)

Abstract

TV coverage of road cycling started shortly after World War II with the first live broadcast of the conclusion of the Tour de France at the Parc des Princes in Paris in 1948. During the 1950s, the popularity of Tour de France news programmes grew, resulting in the first live coverage from within the race in 1958 on the legendary Col d’Aubisque. French television began to pay for the right to cover the race in 1956. In the following decades, television coverage of cycling races expanded in duration and scope. In this chapter, we analyse TV broadcasting of road cycling races. We discuss the reasons behind the successful marriage of cycling and television and explain in detail how TV audiences should be understood. We also present relevant data on TV audiences for major cycling races and summarize the findings of four empirical studies. A discussion of the rapid growth in TV coverage of women’s road cycling follows, and we next offer some insights on the economics of TV broadcasting rights. We then conclude with a few thoughts on the future of televised cycling.

Suggested Citation

  • Daam Reeth, 2022. "TV Broadcasting of Road Cycling Races," Sports Economics, Management, and Policy, in: Daam Van Reeth (ed.), The Economics of Professional Road Cycling, edition 2, chapter 0, pages 123-161, Springer.
    • Handle: RePEc:spr:semchp:978-3-031-11258-4_6
    DOI: 10.1007/978-3-031-11258-4_6
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