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Customer Surveys as a Quantitative Evaluation Tool for Digital BMI

In: Business Model Innovation in the Era of the Internet of Things

Author

Listed:
  • Jan F. Tesch

    (University of Göttingen)

  • Miriam Lehmbrink

    (University of Göttingen)

  • Gerrit Remané

    (University of Göttingen)

  • Lutz M. Kolbe

    (University of Göttingen)

Abstract

Business model innovation (BMI) in the digital era is subject to more complex value chain networks and ecosystems which leads to an increased amount of uncertainties to deal with. Hence, well-established evaluation tools are questioned in this context. This paper examines quantitative evaluation tools and explores their role with a single case study of a company from the technology sector. Thereby, a methodological approach to incorporate conjoint analysis—exemplary to quantitative evaluation tools—is elaborated. Within the single case study, the methodological approach is applied to evaluate strategic options in a strategic stage of a digital BMI project. As a contribution to research, the paper at hand shows how quantitative evaluation tools have a tremendous impact on the development of a superior business model as a competitive advantage.

Suggested Citation

  • Jan F. Tesch & Miriam Lehmbrink & Gerrit Remané & Lutz M. Kolbe, 2019. "Customer Surveys as a Quantitative Evaluation Tool for Digital BMI," Progress in IS, in: Jan F. Tesch (ed.), Business Model Innovation in the Era of the Internet of Things, pages 177-208, Springer.
    • Handle: RePEc:spr:prochp:978-3-319-98723-1_8
    DOI: 10.1007/978-3-319-98723-1_8
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