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Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet

In: Problems, Methods and Tools in Experimental and Behavioral Economics

Author

Listed:
  • Mariusz Borawski

    (West Pomeranian University of Technology Szczecin)

Abstract

The chapter presents an example of analysis of the game created for the purpose of social campaign, taking into consideration its playability and impact of the message included in the game. Methods of cognitive neuroscience were used for the analysis. The recording included what the player was looking at, the GSR signal and EEG, on the basis of which the Memorization Index was calculated. It allowed to specify, which parts of the game were boring, as well as what parts of the message in the game might have been remembered by the player.

Suggested Citation

  • Mariusz Borawski, 2018. "Use of Computer Game as an Element of Social Campaign Focusing Attention on Reliability of Information in the Internet," Springer Proceedings in Business and Economics, in: Kesra Nermend & Małgorzata Łatuszyńska (ed.), Problems, Methods and Tools in Experimental and Behavioral Economics, chapter 0, pages 127-139, Springer.
  • Handle: RePEc:spr:prbchp:978-3-319-99187-0_10
    DOI: 10.1007/978-3-319-99187-0_10
    as

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