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Tourism Innovation: Theoretical and Empirical Review

In: Strategic Innovative Marketing

Author

Listed:
  • Ruben Molina

    (Universidad Michoacana de San Nicolás de Hidalgo)

  • Melissa Ochoa

    (Universidad Michoacana de San Nicolás de Hidalgo)

  • Jorge Victor Alcaraz

    (Universidad Michoacana de San Nicolás de Hidalgo)

Abstract

Tourism has become one of the principal service sectors of the countries. The economic and social importance that it has achieved has been the result of a series of innovations, such as in transportation, in the technologies information and communications and in the services they offer, among others, which have an important role in this sector and benefiting destinations and visitors. Currently, the new segment, known as millennials tourists, are more informed and demand new experiences and higher quality in its stays, forcing businesses, and destinations to find new mechanisms to boost further innovation and new offerings products and services that are differentiated and highly competitive. This article presents a review of theoretical and empirical studies published by experts in international refereed journals and books on topics related to tourism innovation, in which it discussed the importance of this approach to the study of tourism development.

Suggested Citation

  • Ruben Molina & Melissa Ochoa & Jorge Victor Alcaraz, 2017. "Tourism Innovation: Theoretical and Empirical Review," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Damianos P. Sakas & Petros Tomaras (ed.), Strategic Innovative Marketing, pages 139-144, Springer.
    • Handle: RePEc:spr:prbchp:978-3-319-33865-1_17
    DOI: 10.1007/978-3-319-33865-1_17
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