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The Rolling Hills: ESG Metaverse Platform

In: XR and Metaverse

Author

Listed:
  • Soojin Choi

    (Mingle & Co)

  • Timothy Jung

    (Manchester Metropolitan University
    Kyung Hee University)

  • Sujin Bae

    (Kyung Hee University)

Abstract

The Rolling Hills is an ESG Metaverse Platform which was developed by Mingles & Co, Korea. The aim of the ‘The Rolling Hills’ project is to develop and test a new metaverse platform that would enable users to explore the Thermal Village Blumau (The Rolling Hills in Austria) with an ‘avatar’ in the metaverse space. This case study presents the details of the Rolling Hills, the ESG Metaverse Platform and also reports initial feedback from end users in early 2023 from a Proof Shot event with influencers on Zepeto. It also explains the future outlook of the Rolling Hills including the prospective business model and a road map for future development.

Suggested Citation

  • Soojin Choi & Timothy Jung & Sujin Bae, 2024. "The Rolling Hills: ESG Metaverse Platform," Springer Proceedings in Business and Economics, in: M. Claudia tom Dieck & Timothy Jung & Yen-Soon Kim (ed.), XR and Metaverse, pages 238-244, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-50559-1_19
    DOI: 10.1007/978-3-031-50559-1_19
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