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‘What Are They Looking at?’ Testing the Capacity of Action Units to Direct Attention in a 360° Recorded Virtual Reality Narrative

In: XR and Metaverse

Author

Listed:
  • Napsugar Gulyas

    (BUAS—Breda University of Applied Sciences)

  • Miruna Doicaru

    (BUAS—Breda University of Applied Sciences)

  • Wilco Boode

    (BUAS—Breda University of Applied Sciences)

  • Fabio Campos

    (BUAS—Breda University of Applied Sciences)

  • Marnix S. Gisbergen

    (BUAS—Breda University of Applied Sciences)

Abstract

Virtual Reality (VR) creates immersion, which makes the medium interesting for storytelling. A good VR narrative brings the audiences close to the stories, placing them inside the story world and in the shoes of the characters themselves. Focused attention is a key component of narrative engagement and a key determinant of enjoyment of the narrative. However, as the audience can freely look around in VR, it is a challenge to draw audience attention to key aspects of the narrative at the right moment. This paper compared two techniques of directing attention in a 360° narrative: diegetic (Action Units) versus non-diegetic (Pointing Arrows). A between-subjects experiment among 71 participants revealed an effect opposite to what was expected. Pointing Arrows provided more control to direct attention in VR, which created more enjoyment compared to Action Units. This effect was confirmed by subjective (self-report) and objective (eye-tracking data) measurements.

Suggested Citation

  • Napsugar Gulyas & Miruna Doicaru & Wilco Boode & Fabio Campos & Marnix S. Gisbergen, 2024. "‘What Are They Looking at?’ Testing the Capacity of Action Units to Direct Attention in a 360° Recorded Virtual Reality Narrative," Springer Proceedings in Business and Economics, in: M. Claudia tom Dieck & Timothy Jung & Yen-Soon Kim (ed.), XR and Metaverse, pages 140-151, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-50559-1_11
    DOI: 10.1007/978-3-031-50559-1_11
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