IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-031-41371-1_7.html
   My bibliography  Save this book chapter

The Role of Web Page Auditing in Centralized Payment Networks’ Digital Marketing Enhancement

In: Computational and Strategic Business Modelling

Author

Listed:
  • Damianos P. Sakas

    (School of Applied Economics and Social Sciences, Agricultural University of Athens)

  • Nikolaos T. Giannakopoulos

    (School of Applied Economics and Social Sciences, Agricultural University of Athens)

Abstract

Improvement of organizations’ websites depends on various factors, especially those referring to visitors’ satisfaction. When it comes to centralized payment network firms’ (CPNs) operation, there is no room for Web page usability issues. CPNs need to address whether their digital marketing performance, expressed by the growing number of website traffic, is affected by the issues that accrue to their Web pages. In this context, authors retrieved and analyzed website technical analytic and behavioral data for 60 consecutive days. The analysis that took place concerns the statistical analysis of data and capitalization of factors’ correlations and coefficients into the next stages. Deployment of diagnostic models, through fuzzy cognitive mapping and hybrid modeling via agent-based and dynamic models set up the paper’s next phases. Research’s results highlight the need for CPNs’ digital marketers to further develop and optimize their web pages for improved customer usability, since an increasing number of Web page issues could potentially pose serious effects on their digital marketing performance.

Suggested Citation

  • Damianos P. Sakas & Nikolaos T. Giannakopoulos, 2024. "The Role of Web Page Auditing in Centralized Payment Networks’ Digital Marketing Enhancement," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Computational and Strategic Business Modelling, pages 69-77, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-41371-1_7
    DOI: 10.1007/978-3-031-41371-1_7
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-031-41371-1_7. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.