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Reengineering Energy Sector SMEs to Marketing via Backlinks and Domains Strategy

In: Computational and Strategic Business Modelling

Author

Listed:
  • Kriemadis Thanos

    (Department of Management Science and Technology, University of Peloponnese)

  • Despina S. Giakomidou

    (Department of Management Science and Technology, University of Peloponnese)

Abstract

The energy sector consists of big enterprises and organizations that transfer and produce electricity. In this sector, various small and medium enterprises (SMEs) have emerged that are occupied with providing innovative services related to electricity supply. These SMEs could benefit from reengineering their core activities to more marketing-related strategies and increase their websites’ visibility. The authors were orientated toward that direction and gathered 3-month data from innovative SMEs in energy sector regarding website visits’ metrics. At a later stage, regression analysis and fuzzy cognitive mapping modeling were performed by capitalizing on the correlation coefficients. Our research highlights the advantages of adjusting the marketing activities of SMEs’ websites in energy sector so as to attract more new visitors and engage them more, thus emphasizing the importance of reengineering to marketing procedures.

Suggested Citation

  • Kriemadis Thanos & Despina S. Giakomidou, 2024. "Reengineering Energy Sector SMEs to Marketing via Backlinks and Domains Strategy," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos & Yulia Taratuhina (ed.), Computational and Strategic Business Modelling, pages 363-369, Springer.
    • Handle: RePEc:spr:prbchp:978-3-031-41371-1_30
    DOI: 10.1007/978-3-031-41371-1_30
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