Determinants of Travellers’a Interest in Creative Tourism

Recently, a new type of tourism activity has come under the spotlight, namely, creative tourism. As a new concept, it is relatively unfamiliar to the academic and business environment; its particularity resides in the activities the tourists are involved in. In order to design a framework of practices specific to creative tourism, these activities have to actively engage the tourists in the habits and customs of the tourist destination, experiencing certain aspects of the natives’ culture. Certainly, there are various practices similar to those described, some of them known as creative tourism, and others as experimental, adventure or cultural tourism. Due to this ambiguity, this paper implies both a theoretical and a statistical descriptive approach, aiming to highlight the distinctions of this particular form of tourism and the importance of exploiting it, due to its connection to the creative and cultural industries. A quantitative, survey-based approach was employed to determine those traits that could influence the tourists to engage in creative tourism’s practices. The survey was applied in Romania, and it is designed to analyse the relationship between specific tourists’ traits on one hand—age, level of education and income, residence, country of study, travel frequency, length of stay, accommodation type and interest in specific types of tourism, other than the creative one—and their involvement in activities specific to creative tourism, on the other hand.