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An Investigation of the Acceptance and Success of Web Conferencing Technologies in Tourism Higher Education During the COVID-19 Pandemic

In: Transcending Borders in Tourism Through Innovation and Cultural Heritage

Author

Listed:
  • Sofia Kallou

    (University of West Attica)

  • Aikaterini Kikilia

    (University of West Attica)

  • Michail Kalogiannakis

    (University of Crete)

Abstract

Since the outbreak of the COVID-19 pandemic, higher education has been confronted with several challenges leading to a new perspective of education and affecting the teaching and the learning processes. Higher education institutions in tourism studies have tried to adapt to these changes and have implemented online courses and Web conferencing technologies as the ideal learning environment during these unprecedented circumstances. This research investigates the acceptance, success, and overall evaluation of Web conferencing technologies in tourism higher education during the COVID-19 pandemic. More specifically, the Technology Acceptance Model (TAM), one of the most influential models worldwide, is used to measure the acceptance of Web conferencing technologies in tourism higher education. Additionally, the popular Information System Success Model (ISSM) is also used to the degree of the user’s satisfaction. For the purpose of this research Microsoft Teams is selected to be the Web conference platform. The findings of this empirical research indicated a positive and significant effect on tourism students’ acceptance, satisfaction, and intentions to continue using Web conferencing technologies in the future. Students have also recognized these digital platforms as effective learning environments facilitating the educational process and providing the quality of education during the difficult circumstances of the pandemic.

Suggested Citation

  • Sofia Kallou & Aikaterini Kikilia & Michail Kalogiannakis, 2022. "An Investigation of the Acceptance and Success of Web Conferencing Technologies in Tourism Higher Education During the COVID-19 Pandemic," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Andreea Claudia Şerban (ed.), Transcending Borders in Tourism Through Innovation and Cultural Heritage, pages 427-443, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-92491-1_26
    DOI: 10.1007/978-3-030-92491-1_26
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    More about this item

    Keywords

    Digital technologies; TAM; ISSM; Higher education; Online learning; MS Teams;
    All these keywords.

    JEL classification:

    • L8 - Industrial Organization - - Industry Studies: Services
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Z3 - Other Special Topics - - Tourism Economics
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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