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Case Study Protocol for the Analysis of Sustainable Business Models

In: Culture and Tourism in a Smart, Globalized, and Sustainable World

Author

Listed:
  • Joaquin Sanchez-Planelles

    (Universitat Politècnica de València)

  • Marival Segarra-Oña

    (Universitat Politècnica de València)

Abstract

This paper is encompassed in the process of the development of a theory about sustainability. Our aim is to present a case study protocol for performing multiple-case studies about corporate sustainability. It has been designed according to the methodology about case study research. It includes a combination of frameworks that will help researchers to draw and understand how sustainability is integrated through the value chain of the company, and it also has a set of questions that will help to know the environmental practices that the target company deploys from a strategic point of view to the most common operations. Finally, once all the information has been retrieved, it will be possible to identify the way that value generated by sustainability practices flows through the company’s activities and the way customers perceive it.

Suggested Citation

  • Joaquin Sanchez-Planelles & Marival Segarra-Oña, 2021. "Case Study Protocol for the Analysis of Sustainable Business Models," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Ciná van Zyl (ed.), Culture and Tourism in a Smart, Globalized, and Sustainable World, pages 147-170, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-72469-6_10
    DOI: 10.1007/978-3-030-72469-6_10
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    More about this item

    Keywords

    Sustainability; Sustainable business model; Theory; Protocol; Case study research;
    All these keywords.

    JEL classification:

    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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