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Networking of Small Tourist Destinations: Evidence from Russia

In: Cultural and Tourism Innovation in the Digital Era

Author

Listed:
  • Alexander M. Pakhalov

    (Lomonosov Moscow State University)

  • Daria G. Saks

    (Lomonosov Moscow State University)

Abstract

Tourism plays an important role in the development of small towns. However, small towns often lack resources and opportunities to fully develop their tourist potential. Pieces of evidence from various countries show that networking is one of the most effective ways to increase small tourist destinations’ competitiveness. Our study aims to identify the features of small destinations’ network cooperation based on the case of the Association of Small Tourist Towns of Russia (ASTT). The empirical part of the research is based on a combination of methods, including local authorities’ survey and a set of structured interviews with destinations’ stakeholders. The results of our study show that even though ASTT aims primarily at developing joint marketing activities, in reality most of the association’s efforts are aimed at lobbying small towns’ interests at the federal level. We found strong evidence that participation of a small town in ASTT (inter-destination network) has a positive influence on the willingness of local authorities to develop tourism clusters (intra-destination network).

Suggested Citation

  • Alexander M. Pakhalov & Daria G. Saks, 2020. "Networking of Small Tourist Destinations: Evidence from Russia," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Thanasis Spyriadis (ed.), Cultural and Tourism Innovation in the Digital Era, pages 381-391, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36342-0_30
    DOI: 10.1007/978-3-030-36342-0_30
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    More about this item

    Keywords

    Small tourist destination; Networking; Association of small tourist towns of Russia; Inter-destination network; Tourist clusters;
    All these keywords.

    JEL classification:

    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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