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Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Emel Kızılkaya Aydoğan

    (Erciyes University)

  • Mihrimah Özmen

    (Erciyes University)

Abstract

In recent years, Travel & Tourism (T&T) has demonstrated to be important drivers of economic growth. The sector continues to provide specific possibilities for improving and emerging nations to uprise the value chain. T&T Competitiveness Index (TTCI) is an evaluation tool to evaluate the case of how to strengthen the global competitiveness of the T&T sector and ensures a global platform for multi-stakeholder dialogue. TTCI serve to achieve a strong and sustainable T&T sector which effectively contribute to international economic development. TTCI involves a variety of criteria as well as in many decision-making problems. Although the TTCI is not taken into account when calculating, these criteria importance are different from each other and different criteria weights changes the ranking results. By considering this situation, to consider the T&T competitiveness of the countries, a hybrid MCDM method, consists of Rough SWARA and TODIM (an acronym in Portuguese of interactive and multi-criteria decision making), has been developed. By using this hybrid method, policy makers and stakeholders can obtain more prudent and informed decisions than TTCI.

Suggested Citation

  • Emel Kızılkaya Aydoğan & Mihrimah Özmen, 2020. "Travel and Tourism Competitiveness of Economies Around the World Using Rough SWARA and TODIM Method," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 765-774, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_84
    DOI: 10.1007/978-3-030-36126-6_84
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