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Employer Branding: Innovative Human Resource Practices in Tourism Sector

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Christina Chalimourda

    (University of the Aegean)

  • Nikolaos Konstantopoulos

    (University of the Aegean)

Abstract

The practices and actions undertaken by the tourism firms for the approach of their HR (Human Resources) are related to criteria which lead to the creation of a strong employer brand by creating a value proposition for it. Value proposition for a firm’s HR consists of its actions that will be appreciated by prospective or existing employees and will convince them to participate or stay with it. Such actions may be of an economic nature, such as good pay levels, bonuses and varied benefits may also be non-economic. Respect for diversity, mutual support and mutual understanding among workers, the creation of work-life balance and opportunities for personal and professional development are policies that aim to create an “employer of choice” where people will want to work and stay with him. In this paper we are exploring how hotel firms in tourism industry can develop engagement strategies by enhancing practices for creating an “employer branding” through the satisfaction of their HR.

Suggested Citation

  • Christina Chalimourda & Nikolaos Konstantopoulos, 2020. "Employer Branding: Innovative Human Resource Practices in Tourism Sector," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 575-582, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_64
    DOI: 10.1007/978-3-030-36126-6_64
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