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Creating a Personalised Experience for Libraries’ Visitors

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Anastasios Giannaros

    (University of Patras)

  • Konstantinos Kotsopoulos

    (University of Patras)

  • Dimitrios Tsolis

    (University of Patras)

  • George Pavlidis

    (University of Patras)

Abstract

Great value can be given to any old-school organization by providing its users with personalised experience. The present study aims at the use of innovative technology in libraries to enable the study and understanding of the libraries’ frequent visitors to better support them through the provision of enriched personalised experience. To support this goal, modern technologies such as recommendation systems, gamification and indoor localization techniques such as beacons will be used. Recommendation systems are the basis for providing personalised user experience since their task is to exploit user information (demographic information, habits, actions, likes and dislikes) to get to know each and every one of the users by building a profile for them. Gamification will also support the concept by enriching the user experience with game-like attributes to boost user engagement like rewarding the user with experience points for each library visit or for each book they check out. Finally, indoor localization techniques will be used to help the libraries manage the on-premises crowd to avoid congestion and to also help the libraries’ visitors have fruitful interactions with each other. The combined application of the aforementioned techniques can help the libraries grow alongside the technological advancements by exploiting them for the modernisation of their model.

Suggested Citation

  • Anastasios Giannaros & Konstantinos Kotsopoulos & Dimitrios Tsolis & George Pavlidis, 2020. "Creating a Personalised Experience for Libraries’ Visitors," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 491-498, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_55
    DOI: 10.1007/978-3-030-36126-6_55
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