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The Value of Cultural Routes in Greece: Examination of the Current Situation

In: Strategic Innovative Marketing and Tourism

Author

Listed:
  • Lambros Vasiliadis

    (National and Kapodistrian University of Athens)

  • Dimitrios Belias

    (University of Thessaly)

Abstract

International trends and growing demands in the field of cultural tourism gave birth to Cultural Routes in recent years. It is a program of the Council of Europe. In our study we will examine the influence of this program on the management of the material and intangible heritage of mankind. Our study emphasizes the benefits that can be gained for Greece. Given the economic crisis and the resulting social crisis that has plagued Greece in recent years, it is imperative that the adoption of new cultural models that will strengthen the economy at local, regional and national levels will create incentives for entrepreneurship and the preservation of cultural heritage. Regarding the current situation in Greece, the paper unveils that there are some fine examples which can be used as role models for the future development of new cultural routes. However, there is a need to create the necessary policies and initiatives from the side of the Greek state.

Suggested Citation

  • Lambros Vasiliadis & Dimitrios Belias, 2020. "The Value of Cultural Routes in Greece: Examination of the Current Situation," Springer Proceedings in Business and Economics, in: Androniki Kavoura & Efstathios Kefallonitis & Prokopios Theodoridis (ed.), Strategic Innovative Marketing and Tourism, pages 1073-1081, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-36126-6_119
    DOI: 10.1007/978-3-030-36126-6_119
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