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Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies

In: Strategic Innovative Marketing

Author

Listed:
  • Damianos P. Sakas

    (University of Peloponnese)

  • Dimitrios K. Nasiopoulos

    (University of Peloponnese)

  • Panagiotis Reklitis

    (Technological Educational Institute of Central Greece)

Abstract

This research paper analyzes the strategic use of marketing in search engines, aiming at the business success of high technology companies. Search engine marketing (SEM) is a form of online marketing. Businesses in this way promote their website in order to increase their visibility in search engine results and hence in user searches. The SEM is comprised of three processes, Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Advertising.

Suggested Citation

  • Damianos P. Sakas & Dimitrios K. Nasiopoulos & Panagiotis Reklitis, 2019. "Modeling and Simulation of the Strategic Use of Marketing in Search Engines for the Business Success of High Technology Companies," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 217-226, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_27
    DOI: 10.1007/978-3-030-16099-9_27
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    Citations

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    Cited by:

    1. Dimitrios K. Nasiopoulos & Dimitrios M. Mastrakoulis & Dimitrios A. Arvanitidis, 2022. "The Contribution of Digital Technology to the Forecasting of Supply Chain Development, in IT Products, Modeling and Simulation of the Problem," Forecasting, MDPI, vol. 4(4), pages 1-19, November.
    2. Damianos P. Sakas & Dimitrios P. Reklitis, 2021. "The Impact of Organic Traffic of Crowdsourcing Platforms on Airlines’ Website Traffic and User Engagement," Sustainability, MDPI, vol. 13(16), pages 1-22, August.

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