IDEAS home Printed from https://ideas.repec.org/h/spr/prbchp/978-3-030-16099-9_23.html
   My bibliography  Save this book chapter

Modeling the Strategy of Digital Communications

In: Strategic Innovative Marketing

Author

Listed:
  • Apostolos S. Sarlis

    (University of Peloponnese)

  • Damianos P. Sakas

    (University of Peloponnese)

  • Panagiotis Reklitis

    (Technological Educational Institute of Central)

Abstract

With the unprecedented strength held by the consumers, marketers seek the opportunity to come into contact with the customers. In addition, considering the facilitation of communication, the event industry rose significantly in recent years. The Digital Business Transformation has come to stay, forcing each company to adapt to the digital era. Moreover, the introduction of Web 2.0 technology and consequently of the social networking sites, provide countless opportunities for businesses to target and attract the right audience in order to conduct an event successfully. Although the events hold a little time, preparation and post-event awareness takes in overall much longer. However, considering the success of the event, someone unintentionally asks, which might be the strategy that needs to be followed in social media and how the results are predicted and optimized. This research paper analyses and merges the components of the social media promotion in conjunction with the needs of an event. The overall social media strategy will be defined, in order to build a dynamic simulation model which optimizes the results but also provides a risk-free environment to promote the event through this strategy with a well-defined budget.

Suggested Citation

  • Apostolos S. Sarlis & Damianos P. Sakas & Panagiotis Reklitis, 2019. "Modeling the Strategy of Digital Communications," Springer Proceedings in Business and Economics, in: Damianos P. Sakas & Dimitrios K. Nasiopoulos (ed.), Strategic Innovative Marketing, pages 185-193, Springer.
    • Handle: RePEc:spr:prbchp:978-3-030-16099-9_23
    DOI: 10.1007/978-3-030-16099-9_23
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:prbchp:978-3-030-16099-9_23. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.